Hey there readers!
As you may recall, a few days ago I posted this image of stencil art I found, and also posted it to Reddit.com to see what kind of traffic it would get. Well, the results are in! You can view the Reddit post here.
Popularity-wise, it was a flop. What’s important to notice is that while the post certainly got downvoted, the result of a couple immediate downvotes was that an extremely small amount of people got to see the content. On the street, a piece of art is guaranteed to reach a wide audience simply because it’s hard not to see. Regardless of how many people do or don’t like it, street art has a guaranteed amount of exposure. On the internet, however, if the first few people to see your art don’t like it, then it’s buried beneath more interesting content and condemned to online purgatory. However, the flip side is that if it does take off right away and become popular, then it’ll almost certainly reach a wider audience than it would have on the street. I like to see it as a high-risk, high-reward investment, whereas offline street art is a safe exposition with a relatively medium but guaranteed amount of exposure. Now, if you “post” your art both on the street and online, then congratulations, you’ve guaranteed yourself a good amount of offline exposure while also maintaining the possibility of massive online exposure. How clever of you!
You may also notice that the comments section of our Reddit post gave more insight into the message scrawled inside the art: “UWPD 13 - 00559”. A helpful commenter suggested that it may be law enforcement’s way of trying to track delinquency. That was an angle I hadn’t considered, and it just goes to show the informative power of online connectivity!